Wednesday, November 27, 2013

How Do I Get More Business? Where The Magic Wand?

Here it is again the end of summer casual. This is where the proposed law school, back to school accessories, counting down to the gift of holiday and seek out the perfect vacation getaway. The common theme is Money and trees. There was a time when any business just needed the sign outside their door and poof, people came to buy from you. Twenty or thirty years ago it was unheard of for lawyers, doctors, dentists, and accountants to advertise a business. It is a safe profession. Go to graduate school and you are set for a comfortable life. Those days are over! Welcome to the cold hard life 21 century.Yes no competition today in all areas but successful people are those who do not sit back and get complacent. What this means now is that you have to respect your customers and give them a reason to stay with you and also attracts new customers to give a try. 

The first problem is dealing with your customers. Never take a customer for granted. A long with the great service guys appreciate when you let them they are special and not just a number. Salespeople used to make customers out for lunch. Outside of a small number of people, most people I know put their lunch hour to their usual working hours. If you take the lunch, it probably was a fast one and get back to the office or doing some personal errands. How do you thank existing customers. Market for promotional products has exploded in the past 15 years. Consumers buy today can not accept, what is acceptable is to provide a branded gift or gift moderate signs seasonal vacation time as possible or launches.

If product you want to get into their game, you can create a smart give useful for the recipient and the compnay do not shout your name to the point that they do not use it. Most repeat the impact you could have had a cup of coffee or a calendar. Even with the computer program many people still want to have a good agenda which they can write important names, not erased by a computer virus. There are literally close to a million different items are available. In my company web site you can browse more than 700,000 items. My web address is http://www.solutionsink4u.com. How about giving a thank you gift for a long time in promoting. Think of something personal and maybe they have branded packaging, either by label or a custom bag or box. 

Now the biggest company, The Gap, sharper Image, Coach, Movado, Mont Blanc, American Apparel, Bella, Cutter and Buck, Cross, and Nike is in the promotional products industry. The hotel is transmitted motion giving clients better umbrella when it rains and customized chocolates on their bed before they retire. Extra really help you keep your customers. All people need to be competitive but you do not have to be the cheapest. People remember the good use of both touches.The is to attract new customers. Here you have a conventional form of advertising, newspapers, magazines, brochures, direct mail and cold calling. It is effective but tend to be expensive and the rate of return you get on your investments tend to be low. A mass mailer with a response rate of 1.5% is considered a success. Consider for a moment that 98.5% of people ignore your message. 

For large companies it is built into their advertising budget. Trick for medium and small businesses to target the smaller and more specific the prospect of spending more per prospect. The total cost of your campaigns would be much smaller and the response rate can be as high as 10-15%. An effective way to peak interest is to offer special discounts to some or to produce a contest prize for which no purchase necessary. Contests are fun, people always want to win something and win or lose, they tend to remember your company name or message associated with the contest. At present there is an attractive way to hold a contest on the web. People like this annonimity, freedon have to register with their schedules and tend to look at all the other things you have on your website. 

Build your website in a way like IKEA stores, where customers need to see all your products before they leave.Other way to capture this market is definitely prospects have give aways industry convention. Captive markets are your best customers. First give aways bring people to your booth and two great give aways they maintained for a long time, strengthen your company name. Now there are products to suit any budget and well worth the investment. how come 1 or 2 good customers for the promotion of products tends to pay for itself, ten times least.If IDE sense, but you still are not sure what to do next, call I 514-337 -2238 or visit us at our web site at www.solutionsink4u.com, yes we have a competition on our web page. We practice what we preach. Best of luck with your magic wand. Steven Schneidman

1 comment:

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